Questionnaire

Please tick one answer unless otherwise stated.

Q1) Are you:
() Male
() Female

Q2) What age are you?
() Below 15
() 16-18
() 19-21
() 21-30
() 31+

Q3) Where do you live?
() Sandhurst
() Crowthorne
() Bracknell
() Other

Q4) Are you a student?
() Yes
() No

Q5) Do you regularly buy any magazine?
() Yes
() No
() Sometimes

Q6) Do you ever buy a music magazine?
() Yes, regularly
() Yes, occasionally
() No

If yes, please skip to question 9.

Q7) If no, would you be interested in a new music magazine?
() Yes
() No

Q8) If you enjoyed the magazine, would you begin to regularly buy the music magazine?
() Yes
() No

Q9) Do you have easy access to music magazines?
() Yes
() No

Q10) How often do you/would you purchase a magazine?
() Daily
() Weekly
() Monthly
() Less

Q11) Where would you purchase a magazine from? (Please select all that apply)
() Internet
() Supermarket
() Local shop/ News agent
() Other

Q12) How much would you be prepared to pay for a music magazine?
() Below £1
() Between £1 and £3
() Between £3 and £5
() £5+

Q13) What genre of music are you most interested in?
() R ‘n’ B
() Rock
() Indie
() Pop
() Dance
() Garage
() Emo
() Classical
() Other

Q14) Do you buy a magazine based on appearance or contents?
() Appearance
() Contents

Q15) Would you prefer a magazine to feature famous artists or upcoming artists?
() Already famous
() Upcoming

Q16) Do you prefer groups, female or male artists?
() Groups
() Female
() Male

Q17) Would you be encouraged to buy a magazine because it included a free CD or download?
() Yes
() No

Q18) Where do you read a magazine?
() Travelling
() Relaxing at home
() Working

Q19) Do you keep up with trends in music?
() Yes
() No
() Sometimes

Q20) What do you look for in a magazine? (Please select all that apply)
() Interviews
() Upcoming artists
() Famous artists
() Photo shoots
() Chart details
() Latest gossip
() Other