Q1) I asked equal numbers of both females and males because I want my magazine to be targeted at both male and female audiences. This is because I do not want a magazine which is targeted specifically at either males or Females, like gossip magazines or cars magazines.
Q2) I now know that 57% of people I asked are 16-18 so this is the target market I will aim my magazine to and the age group which all the information I have found will represent.
Q3) I found out that 35% of people I surveyed live in Crowthorne compared to 25% in Sandhurst and Bracknell. This tells me that they all have access to easily purchase magazines including music magazines.
Q4) This question has shown me that 70% of the people I surveyed were students. This means that my target market will be students.
Q5) This has shown me how many people already regularly buy a magazine, so that I would know how much room there would be in the market for my magazine and also how much chance I would have of regularly selling my magazine. Therefore I will understand how many people may buy my magazine.
Q6) From this question I can see that only 10% of the people I asked regularly buy a music magazine. This shows that there is a large gap in the market. Therefore I now know that there is a large percentage of people who would possible buy a new music magazine. I now know how many people are not currently interested in a music magazine and who may therefore be interested in my magazine.
Q7) I have found out that 85% of people who do not already buy music magazines would be prepared to buy a new magazine.
Q8) I now know that if my magazine was of good quality and the audience enjoyed it, then 79% would begin to regularly buy it. This shows me that there would be a market for my magazine as long as it meets the target markets needs.
Q9) This question shows me that 90% of people believe that they have easy access to music magazines. This shows that access is not the reason many people do not buy magazines. This is good because it tells me that people would be prepared to buy my magazine if they enjoyed it, because they can easily access it.
Q10) This shows me that 55% of people would ideally purchase a magazine once a month. I now know how often I should bring out a new issue of my magazine, so that I can put it on the pug.
Q11) I have now found out how much effort people made to get their magazines. 46% of people go out of their way to buy a music magazine, compared to 36% of people who regularly pick it up in their weekly shop.
Q12) This question has shown me how much I should charge for my magazine. 69% of the people I surveyed said they would be prepared to pay £1-£3 for a magazine, so this is how much I will charge for my magazine, and will put on the pug.
Q13) This question shows me what genre of music the people I surveyed listened to the most. This will help me decide what genre of music magazine I will produce. 31% of people I surveyed said they most like Indie music and therefore I will product an Indie style magazine.
Q14) This question has shown me that 60% of people are more concerned with contents than appearance, which means that this will be important to consider when designing my magazine and considering ideas.
Q15) From this question I have found that people would most like to hear about upcoming artists in a magazine. This means that my magazine will feature mainly upcoming artists.
Q16) This has shown me that people are most attracted to a magazine which features female artists. 50% of people I surveyed said they prefer female artists and therefore the cover of my magazine will feature a female artist.
Q17) 60% of people I surveyed said that they would be encouraged to buy a magazine because it included a free CD or download. Therefore, I will include this in my magazine, to attract more audience and customers.
Q18) 55% of people said that they mainly read magazines whilst relaxing, so I will use relaxed language and tone in my magazine.
Q19) From this question I have found out how many people like to keep up to date with recent trends in music. This shows me that 60% of people do like to keep up to date with trends in music and therefore I will need to make sure that my magazine is modern and up to date with the latest chart details and news.
Q20) I found out that the top four things they wanted were upcoming artists- 19%, chart details- 18%, interviews- 18% and photo shoots- 17%. Therefore I will make sure these are the main features included in my magazine.
No comments:
Post a Comment