From these questionnaires I have now decided that my magazine will:

· Use the font BankGothic Md BT
· Be aimed at students aged between 16 and 19
· Produce a new issue each month
· Show that the contents are an important issue
· Reflect the variety of contents on the cover
· Keep up to date with chart details
· Include upcoming artists
· Include interviews and photo-shoots
· Mainly use the colours blue and bright pink, with some purple, black and possible red.
· Be priced at £3.00
· Advertise a free gift in the form of a download
· Slightly reflect the change in season
· Include more pictures than writing in any interviews
· Have contents filling the whole page
· Have an interview on the double page spread
· Feature a young female artist on the front cover in their performing style

From Miss D

Some thoughtful analysis here and a wealth of information to think about- well done. Now i suggest you think about product placement and have some ideas of how the magazine industry works and then get on to some analysis of Real Media Artefacts based on the results of your questionnaires.

Focus Group Questionnaire Analysis

Q1) From this I will make sure that the main colours of my magazine are blue and bright pink. I will also include purple, black and red.



Q2)From this I have decided that I will use the font “BankGothic Md BT” on most of my magazine.



Q3) This tells me that I will need to use more pictures than writing in any interview in my magazine.



Q4) From this I now know that the contents of my magazine must fill the whole page.

Q5) From this I have decided to charge £3.00 for my magazine.

Q6) Because of this, I will include a free gift in my magazine in the form of a download.

Q7) This tells me that I will create an interview for my double page spread.

Q8) Because of this, I will not tie each issue to a theme.

Q9) This shows me that my target market do not mind whether the cover of each issue is tied to the season or not. This means that I could link to the season in it fits in with the issue, but if not it would not matter.

Q10) Because of this I could photograph my featured artist in either their performing style or when relaxed. Because of this, I will photograph both.

Focus Group Questionnaire

Q1) What colours would you like to see in an “Indie” music magazine?

……………………………………………………………………………………………………………………………………

Q2) What style of font would you like to see in an “Indie” music magazine?

() Font
() Font
() Font
() Font
() Font
() Font
() Font
() Font

Q3) Would you like an interview in a music magazine to include more pictures or writing?

() Pictures
() Writing

Q4) Would you like the contents to fill the whole page or not?

() Yes
() No

Q5) How much would you be prepared to pay for a music magazine?

() £1.00
() £1.50
() £2.00
() £2.50
() £3.00

Q6) Would you like the magazine to include a free CD or a free download?

() CD
() Download

Q7) What would you like to see on a double page spread?

() Photographs
() Interviews
() Chart details
() Latest gossip
() Other

Q8) Would you like each issue to be tied to a theme?

() Yes
() No

Q9) Would you like the cover of the magazine to reflect the change in seasons?

() Yes
() No

Q10) Would you like the featured artist to be shown in their performing style or as they are in relaxed conditions at home?

……………………………………………………………………………………………………………………………………

Questionnaire Analysis

From my questionnaire results I have decided that the audience for my magazine will be students who are both male and female and aged between 16 and 19. I want to create a new magazine which will focus on other types of music and a different image to most music magazines. I want to produce a new issue of the magazine each month and this will be included on the pug e.g. January 1010 issue. My magazine will cost between £1 and £3 and this will also be included on the pug. I will make sure that contents are an important issue and that the variety of contents I will include on my magazine will be reflected on the cover. I will feature a young individual looking, upcoming female artist on the cover and have a free track, album or download in the issue. I will also make sure that my magazine keeps up to date with music trends and includes chart details, interviews and photo shoots.

I will now conduct a further questionnaire to find out the exact colours I will use on my magazine and the exact price as well as the style of the cover and person featured on the cover. I would also like to find out whether to include a free gift in the form of a download or a hard copy.

Questionnaire Analysis

Q1) I asked equal numbers of both females and males because I want my magazine to be targeted at both male and female audiences. This is because I do not want a magazine which is targeted specifically at either males or Females, like gossip magazines or cars magazines.



Q2) I now know that 57% of people I asked are 16-18 so this is the target market I will aim my magazine to and the age group which all the information I have found will represent.



Q3) I found out that 35% of people I surveyed live in Crowthorne compared to 25% in Sandhurst and Bracknell. This tells me that they all have access to easily purchase magazines including music magazines.



Q4) This question has shown me that 70% of the people I surveyed were students. This means that my target market will be students.



Q5) This has shown me how many people already regularly buy a magazine, so that I would know how much room there would be in the market for my magazine and also how much chance I would have of regularly selling my magazine. Therefore I will understand how many people may buy my magazine.



Q6) From this question I can see that only 10% of the people I asked regularly buy a music magazine. This shows that there is a large gap in the market. Therefore I now know that there is a large percentage of people who would possible buy a new music magazine. I now know how many people are not currently interested in a music magazine and who may therefore be interested in my magazine.



Q7) I have found out that 85% of people who do not already buy music magazines would be prepared to buy a new magazine.



Q8) I now know that if my magazine was of good quality and the audience enjoyed it, then 79% would begin to regularly buy it. This shows me that there would be a market for my magazine as long as it meets the target markets needs.



Q9) This question shows me that 90% of people believe that they have easy access to music magazines. This shows that access is not the reason many people do not buy magazines. This is good because it tells me that people would be prepared to buy my magazine if they enjoyed it, because they can easily access it.

Q10) This shows me that 55% of people would ideally purchase a magazine once a month. I now know how often I should bring out a new issue of my magazine, so that I can put it on the pug.

Q11) I have now found out how much effort people made to get their magazines. 46% of people go out of their way to buy a music magazine, compared to 36% of people who regularly pick it up in their weekly shop.

Q12) This question has shown me how much I should charge for my magazine. 69% of the people I surveyed said they would be prepared to pay £1-£3 for a magazine, so this is how much I will charge for my magazine, and will put on the pug.

Q13) This question shows me what genre of music the people I surveyed listened to the most. This will help me decide what genre of music magazine I will produce. 31% of people I surveyed said they most like Indie music and therefore I will product an Indie style magazine.

Q14) This question has shown me that 60% of people are more concerned with contents than appearance, which means that this will be important to consider when designing my magazine and considering ideas.

Q15) From this question I have found that people would most like to hear about upcoming artists in a magazine. This means that my magazine will feature mainly upcoming artists.

Q16) This has shown me that people are most attracted to a magazine which features female artists. 50% of people I surveyed said they prefer female artists and therefore the cover of my magazine will feature a female artist.

Q17) 60% of people I surveyed said that they would be encouraged to buy a magazine because it included a free CD or download. Therefore, I will include this in my magazine, to attract more audience and customers.

Q18) 55% of people said that they mainly read magazines whilst relaxing, so I will use relaxed language and tone in my magazine.

Q19) From this question I have found out how many people like to keep up to date with recent trends in music. This shows me that 60% of people do like to keep up to date with trends in music and therefore I will need to make sure that my magazine is modern and up to date with the latest chart details and news.

Q20) I found out that the top four things they wanted were upcoming artists- 19%, chart details- 18%, interviews- 18% and photo shoots- 17%. Therefore I will make sure these are the main features included in my magazine.

Questionnaire

Please tick one answer unless otherwise stated.

Q1) Are you:
() Male
() Female

Q2) What age are you?
() Below 15
() 16-18
() 19-21
() 21-30
() 31+

Q3) Where do you live?
() Sandhurst
() Crowthorne
() Bracknell
() Other

Q4) Are you a student?
() Yes
() No

Q5) Do you regularly buy any magazine?
() Yes
() No
() Sometimes

Q6) Do you ever buy a music magazine?
() Yes, regularly
() Yes, occasionally
() No

If yes, please skip to question 9.

Q7) If no, would you be interested in a new music magazine?
() Yes
() No

Q8) If you enjoyed the magazine, would you begin to regularly buy the music magazine?
() Yes
() No

Q9) Do you have easy access to music magazines?
() Yes
() No

Q10) How often do you/would you purchase a magazine?
() Daily
() Weekly
() Monthly
() Less

Q11) Where would you purchase a magazine from? (Please select all that apply)
() Internet
() Supermarket
() Local shop/ News agent
() Other

Q12) How much would you be prepared to pay for a music magazine?
() Below £1
() Between £1 and £3
() Between £3 and £5
() £5+

Q13) What genre of music are you most interested in?
() R ‘n’ B
() Rock
() Indie
() Pop
() Dance
() Garage
() Emo
() Classical
() Other

Q14) Do you buy a magazine based on appearance or contents?
() Appearance
() Contents

Q15) Would you prefer a magazine to feature famous artists or upcoming artists?
() Already famous
() Upcoming

Q16) Do you prefer groups, female or male artists?
() Groups
() Female
() Male

Q17) Would you be encouraged to buy a magazine because it included a free CD or download?
() Yes
() No

Q18) Where do you read a magazine?
() Travelling
() Relaxing at home
() Working

Q19) Do you keep up with trends in music?
() Yes
() No
() Sometimes

Q20) What do you look for in a magazine? (Please select all that apply)
() Interviews
() Upcoming artists
() Famous artists
() Photo shoots
() Chart details
() Latest gossip
() Other